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First off.. I have a crap load of friends who's job is to tweet and facebook and all the rest of it. Isn't this a part of personal branding? To some extent shouldn't this be a part of everyone's skill sets? In that interview with the facebook friend.. I'm sure we'd have a great conversation on that..
How much people care about your struggles and successes I think.. isn't so black and white. For me there is a very personal quality to social media and my social media engagement.. where I care about the people I'm interacting with.. dare I use the word love?
I didn't get a BMW.. but if I did.. I'm sure I'd be posting something about it.. cause I'm sure I'd be excited about it.. and the people who care about me would probably be excited for me.. If it was purely me bragging about the BMW.. that's another story.. but that's sorta my point.. is that I think it all depends.
Also I think people do want some of the personal stuff.. people want real flesh and blood humans.. I mean you can over do it and its about balance.. but I think it's a real mistake to leave all that stuff out.
I know I got a big response when my mom died and I posted stuff about it. A lot of people reached out at that point.. and when I thought I would be the most alone I felt the most connected.. it was beautiful..
To me that's a very key thing.. to me social media is about trying to connect with people on a genuine level.. and.. when we connect with people on a genuine level we have these kinds of conversations.
None of that's to totally disagree with you.. I mean.. well I have a friend who puts out way too much stuff.. He's a part of a graduate program I've been taking a class in.. and we've all said as much and he understands.. but it keeps going.. but still we know where he's coming from so he's not that guy to us.. and I guess our critique of him is to help save him from being "that guy" to others.
And to be someone who things the world revolves around them.. and constantly take a "look at me" sorta attitude.. well.. I think that's maybe what you're really point at? Or people who's approach to these channels is sorta like that.. in the same way that there are some folks whom you would think very well of.. but as soon as they get behind the wheel.. it's Mr Satan time..
I don't know.. hope that adds something to the conversation.
The next point is the feel of a community around your online presence to give you the sense that you're not actually as alone as you think regardless of who is "actually" around you. Everything is based on perception, so nothing is as it appears to be. I'm glad to hear that you found comfort online in your mothers passing and found that people online can be genuinely nice regardless of whether they know you personally.
Lastly though, you touched upon the topic of this article when you described your friend. There is always "that guy" out there, whether publicly or just in your group of friends. Luckily for all of us, you seem to keep him under wraps.